Subscribe to get Updates
  • Login
The News Bearer
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
  • Health
    • All
    • Business
    • Celebrities
    • Crime
    • Education
    • Featured
    • Features
    • Health
    • Lifestyle
    • Metro
    • News
    • Opinion
    • Personal Development
    • Politics
    • Sports
    • Uncategorized

    Oyo Task Force arrests 16 suspected black market diesel traders, vows prosecution

    Delta police arrest suspected kidnappers, cultists; recover arms, ammunition

    Fidelity Bank chapter of ICAN inaugurates new chairman

    Sports tourism tops Makinde’s agenda to develop Oyo –Commissioner

    Oyo assures farmers on business transformation through Ijaiye Special Agro-industrial Processing Zone

    2025 budget implementation report: Oyo achieved 80% revenue generation in six months –Commissioner

    ‘Education not scam’ as Oyo school alumnus gifts N1m awards to best students, staff

  • Lifestyle

    A Trainer Reveals the Best Exercises For a Stronger, Toned Butt

    How To Lose 10 Pounds Even If You Hate Vegetables

    A Trainer Answers: What’s the Best Workout For Losing Weight?

    These Foods to Absolutely Avoid If You Want Clear, Glowing Skin

    Drinking This Kind of Tea Could Help Shed Those Last Few Pounds

    This Easy Cardio Swap Will Help You Train for A Half Marathon

    5 Must-Follow Rules If You Want to Get Strong

No Result
View All Result
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
  • Health
    • All
    • Business
    • Celebrities
    • Crime
    • Education
    • Featured
    • Features
    • Health
    • Lifestyle
    • Metro
    • News
    • Opinion
    • Personal Development
    • Politics
    • Sports
    • Uncategorized

    Oyo Task Force arrests 16 suspected black market diesel traders, vows prosecution

    Delta police arrest suspected kidnappers, cultists; recover arms, ammunition

    Fidelity Bank chapter of ICAN inaugurates new chairman

    Sports tourism tops Makinde’s agenda to develop Oyo –Commissioner

    Oyo assures farmers on business transformation through Ijaiye Special Agro-industrial Processing Zone

    2025 budget implementation report: Oyo achieved 80% revenue generation in six months –Commissioner

    ‘Education not scam’ as Oyo school alumnus gifts N1m awards to best students, staff

  • Lifestyle

    A Trainer Reveals the Best Exercises For a Stronger, Toned Butt

    How To Lose 10 Pounds Even If You Hate Vegetables

    A Trainer Answers: What’s the Best Workout For Losing Weight?

    These Foods to Absolutely Avoid If You Want Clear, Glowing Skin

    Drinking This Kind of Tea Could Help Shed Those Last Few Pounds

    This Easy Cardio Swap Will Help You Train for A Half Marathon

    5 Must-Follow Rules If You Want to Get Strong

No Result
View All Result
TheNewsBearer
No Result
View All Result
Home Featured

Obiyinka makes history, becomes UI’s first Ph.D graduate in Publishing and Copyright Studies

The News Bearer by The News Bearer
October 29, 2024
in Featured, News
Reading Time: 3 mins read
0 0
0
Share on WhatsappShare on FacebookShare on Twitter

The Chief Executive Officer of Extension Publications Limited and a prominent member of the Nigerian Publishers Association, Chief Sunday Omoniyi Obiyinka, has made history as the first individual to earn a Doctor of Philosophy (PhD) in Publishing and Copyright Studies from the University of Ibadan, Nigeria. 

He is the second person in Nigeria to achieve this distinction, following Professor O.A. Okwilagwe, who earned his Ph.D in Publishing from Stirling University, Scotland, over two decades ago.

Dr. Obiyinka’s recently defended doctoral thesis, titled: “Production Quality, Professional Commitment, and Marketing Strategies as Determinants of Book Sales Performance of Educational Publishers in Southwestern Nigeria,” was completed under the Department of Library, Archival, and Information Studies, specifically within the Publishing and Copyright Unit.

Supervised by Associate Professor, Dr. Clement Adeniyi Akangbe, Obiyinka’s research offers fresh insights into the factors that influence book sales performance among educational publishers in southwest Nigeria

The thesis highlights the critical role of production quality — content and form — and the professional commitment of sales representatives in driving book sales.

Contrary to traditional views, the study found that marketing strategies had a lesser impact on sales performance.

Key takeaways from the study included:

•Strong Sales Despite Challenges, which indicate that educational publishers in Southwestern Nigeria maintained high sales performance due to the exceptional quality of their books.

•Professional Commitment Gaps, which noted that sales representatives showed emotional attachment to their roles but lacked a deep organizational commitment, which may pose long-term challenges for workforce stability.

•Adoption of Technology which said that publishers have effectively utilized technology to reduce costs and improve customer satisfaction, ensuring competitiveness in the market.

And

•Production Quality and Commitment as Sales Drivers which indicated Production quality and professional dedication were found to be the main drivers of sales, while marketing strategies had a more limited impact.

In his recommendations for the industry, Dr. Obiyinka advised publishers to strengthen logistical and promotional support for their sales teams, enforce rigorous quality control at all production stages, and enhance staff welfare to boost professional commitment.

He also encouraged greater adoption of modern technology to complement traditional marketing methods.

A landmark contribution of Dr. Obiyinka’s research to the field is the underscoring of the critical importance of production quality and staff commitment in achieving sales success, while downplaying the role of marketing strategies alone.

His findings offer a practical framework for educational publishers seeking to improve internal processes and enhance sales performance.

As the CEO of Extension Publications Limited and a leader in the Nigerian publishing industry, Dr. Obiyinka’s work represents a significant contribution not only to academia but also to the publishing industry.

His status as the first University of Ibadan Ph.D. graduate in Publishing and Copyright adds to the significance of this research, which promises to influence the future of educational publishing in Nigeria.

Tags: Chief Executive Officer of Extension Publications LimitedDr Sunday Omoniyi ObiyinkaNigerian Publishers Association
SendShareTweet
The News Bearer

The News Bearer

Related Posts

Crime

Delta police arrest suspected kidnappers, cultists; recover arms, ammunition

July 31, 2025
News

Sports tourism tops Makinde’s agenda to develop Oyo –Commissioner

July 31, 2025
News

Oyo assures farmers on business transformation through Ijaiye Special Agro-industrial Processing Zone

July 31, 2025
News

2025 budget implementation report: Oyo achieved 80% revenue generation in six months –Commissioner

July 30, 2025
News

‘Education not scam’ as Oyo school alumnus gifts N1m awards to best students, staff

July 30, 2025
News

Makinde, Abiodun meet to strengthen security, agriculture ties

July 29, 2025
Load More

Recommended

Police arrest popular Nollywood actor, ‘Baba Ijesa’, for alleged serial defilement of 14-year-old girl

4 years ago

Four suspected kidnappers in Ogun police net

3 years ago

Don't Miss

Oyo Task Force arrests 16 suspected black market diesel traders, vows prosecution

August 1, 2025

Delta police arrest suspected kidnappers, cultists; recover arms, ammunition

July 31, 2025

Fidelity Bank chapter of ICAN inaugurates new chairman

July 31, 2025

Sports tourism tops Makinde’s agenda to develop Oyo –Commissioner

July 31, 2025
TheNewsBearer

Stay informed with Breaking News Online in Nigeria on The News Bearer. Get real-time updates and analysis of national, international events.

Follow us

Recent News

Oyo Task Force arrests 16 suspected black market diesel traders, vows prosecution

August 1, 2025

Delta police arrest suspected kidnappers, cultists; recover arms, ammunition

July 31, 2025

Categories

  • Business
  • Celebrities
  • Crime
  • Education
  • Featured
  • Features
  • Health
  • Lifestyle
  • Metro
  • News
  • Opinion
  • Personal Development
  • Politics
  • Sports
  • Uncategorized

Tags

Adamawa State Police Command Anambra State Police Command Benue State Police Command Bishop Francis Wale Oke Cancer condolence message courtesy visit Delta State Police Command Diabetes Diet Tips DIG Hashimu Argungu Dr Festus Adedayo Dr Sulaimon Olanrewaju Economic and Financial Crimes Commission Fidelity Bank Fidelity Bank Plc Governor Seyi Makinde Health Symptoms IGP Kayode Egbetokun Inspector General of Police Kwara State Police Command Lagos State Police Command Lagos State Taskforce murder National Drug Law Enforcement Agency (NDLEA) Nigeria Police Force Oba Owolabi Olakulehin Ogun State Police Command OlaOluwa Mimiola Olubadan of Ibadanland opinion article Oyo State Government Oyo State Governor Peoples Democratic Party Polaris Bank Police Public Relations Officer Police Service Commission PPRO President Bola Ahmed Tinubu Skin Care Sulaimon Olanrewaju Taskforce Chairman Adetayo Akerele Thenewsbearer University of Ibadan Women's Health
  • About
  • Advertise
  • Privacy & Policy
  • Contact

© 2024 TheNewsBearer - Premium Nigerian and global news by TheNewsBearer.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
    • Home – Layout 1
    • Home – Layout 2
    • Home – Layout 3
    • Home – Layout 4
    • Home – Layout 5
  • Health
  • Lifestyle

© 2024 TheNewsBearer - Premium Nigerian and global news by TheNewsBearer.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.